Firetrap is a brand of clothing that seeks out young men between 18 and 35. Designed to be worn after work, the brand is suited for both evening wear and casual moments. Featuring jeans, shirts and jackets for men, Firetrap is venturing into footwear and accessories for their range.
This trendy brand is designed to show the world what young Londoners are wearing who frequent the clubs and basement music venues where new groups are discovered. Convenient for this social scene, Firetrap's clothing is worn by many new groups. Firetrap has become a sponsor for several United Kingdom concert series as well as bringing these groups to London Fashion Week.
The men's collection features jeans in both skinny and loose designs. Colors range from the standard denim blue to faded. Some jeans are made out of canvas materials and come in brown, black or off-white. Polo shirts are featured with unique stripe and geometrical designs. Shirts come in simple designs featuring front pockets and button-up closures. Tee shirts are available with some of Firebrand's unique logos and concert designs.
The women's collection features jeans in various lengths including boot length, carrot length, skinny jeans and boyfriend jeans with lots of pockets. Skirts come in various lengths including above the knee, just below the knee with multiple patterns and stripes and skirts and wraps that reach the floor. Dresses come in halter and off the shoulder styles and in simple sheath designs. Lengths vary with more formal designs reaching the floor and the more casual dresses ending several inches above the knee. Footwear consists of several high boot and open sandal-like shoes that blend in with Firetrap's designs.
Started in 1993 to serve the young men and women of London, Firetrap now has five standalone retail shops in the United Kingdom. Its products are distributed world-wide through concessions in 30 countries at major department stores. Firetrap also has an e-commerce site where there collection can be purchased over the internet. Anyone seeking the modern London look knows that Firetrap is the place to find it.