Mens Pepe

Pepe Jeans is a brand name that’s synonymous with verve, sass and great fit, jeans that define what it means to look good in pants. But did you know the founding of the company is one of the great stories of pluck and talent beating the odds in all of pop culture?

In 1973 three brothers recently arrived from Kenya, Nitin, Arun and Milan Shah, were blown away by the freewheeling culture of London in the early 1970s. It wasn’t just art, music and literature that were electrifying: It was also commerce. The Shah brothers rented a weekend market stall in London’s trendy Portobello Road Market, a famous venue at fashion’s forefront. They sold denim jeans and denim casual ware. They called their business Pepe Jeans because the word “Pepe” had just the right zing to describe their business venture.

Their jeans and clothes fitted so well and were made of such obviously high quality materials that business took off immediately. In just two years, Pepe Jeans had expanded into four market stalls. Shortly after, in 1975, the first Pepe Jeans store was opened on Kings Road. It was a smash! When a second Pepe Jeans in London opened on Carnaby Street, Pepe Jeans was on its way to becoming Europe’s premiere Jeanswear brand.

Pepe Jeans’ innovative advertising campaigns show why the hippest folk in over 80 countries prefer Pepe Jeans to the big US brands. Supermodel Kate Moss made her first commercial appearance in a campaign shot for Pepe Jeans. The Smiths smash hit "How Soon Is Now?" became one of Pepe Jeans’ earliest theme songs. For over 35 years, Pepe Jean’s eye for what’s smart, edgy and amazing has been as much a part of its promotional campaigns as it is of the jeans line itself.

For Pepe Jeans, it’s all about the fit. They flatter the contours of both the male and the female body in ways that make Pepe Jeans the perfect choice for casual and elegant occasions alike. They come in a variety of colours including standard washed denim blue, dark blue, light blue, white, charcoal, black, sand blasted black and red. Pepe Jeans are also available in a number of styles: standard fitted jeans, studded denim pants, short and long cargo pants, five pocket jeans with stitching in a variety of contrasting colours including leather and metal trim, and many, many other styles. For anyone who loves wearing jeans, Pepe Jeans is the obvious choice.

The Pepe Jeans clothing collection includes Pepe Jackets, coats and shirts online here at Dressnimpress.com and dispatched within 24 hours.

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